Enhancing Media Management with Okay Call Centre

Client Overview

Ananda Bazar Patrika, Hindustan Times, and EiSamay are names to be recognized in the media industry. Their needs included circulation management, as well as finding customers for digital channels. They turned to Okay Call Centre to meet those demands.

Client Requirements

Oversee the full circulation of the Ananda Bazaar Patrika newspaper. Expand the number of OTTPlay, an OTT platform, subscribers among Siti Cable Broadband users. Expand the number of subscribers for Hindustan Times and EiSamay.

Provided Solution by Okay Call Centre

Okay Call Centre provides a complete Business Process Outsourcing (BPO) service model to meet the clients' media business goals. Important solutions delivered included:

• Customer Acquisition: New customer acquisition campaigns were delivered using voice, chat, and email solutions.
• Retention Support: Existing subscribers are retained by offering effective customer support.
• Backend Management: The whole backend management processing system was managed for streamlined operations.
• Targeted Campaigns: Conducted outreach to North Bengal customers and Siti Cable Broadband customers of OTTPlay subscriptions.

Execution Process

• Analysis and Planning: Assessed client needs and created a tailored approach for customer acquisition and circulation management.
• Multi-Channel Support: Communicated with potential and current customers with voice calls, live chat, and email support.
• Data Management: Developed a streamlined backend system for data and report management.
• Training and Monitoring: Made applicants effective, knowledgeable, and supportive, offering services to the client.

Outcomes and Advantages

• Efficient Circulation Management: Ananda Bazar Patrika enhanced the efficiency of operations and subscriber retention.
• Growth in Subscribers: Remarkable growth in the overall subscription to the OTTPlay app, which is available to Siti Cable Broadband subscribers.
• Growth in the Customer Base: Hindustan Times and EiSamay had extraordinary growth in their overall customer base.
• Painless Operations: Improved backend processing relieved operational bottlenecks, ultimately improving customer satisfaction.

Conclusion

Okay Call Centre's expertise in Business Process Outsourcing (BPO) and customer management solutions has been critical in supporting leading media companies in reaching their objectives. Effective circulation management, customer acquisition, and retention strategies facilitated meaningful subscriber growth and operational efficiency for Okay Call Centre's clients. As one of the reliable BPO call centre companies, Okay Call Centre also supports other industries, offering scalable solutions for customer services and acting as a trusted credit collection agency when needed.